Michaels Genuine

We cook the food we like to eat, so this beer is fashioned after the style of beer we like to drink. It was important that it be sessionable and go with a wide variety of dishes. Our menu changes constantly and is very diverse, so we needed a beer that would complement many different flavors.

It’s no surprise that we love beer.  We love drinking it, our food loves it, and well, we’ve had the label all along.  When we had the idea to make some of our own, we found the right partner in Gadsden, Alabama’s Back Forty Beer Co.

Good ingredients always come first in everything we do, and we try to use local when possible. Crafting our own beer was no exception. We started with a list, everything under the sun from basil to honey, coconut to mango. For more interesting seasonal brews, sure, but what about something basic that could form the backbone of the ale