Michaels Genuine





Good things come in small packages… After a fun first year bringing Chef’s new classic American Ale into the world, we are excited to introduce 12-ounce bottles on premise and 4-packs in retail rolling out in the Florida market and beyond. The more Michael’s Genuine Home Brew®, the merrier!

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It’s no surprise that we love beer.  We love drinking it, our food loves it, and well, we’ve had the label all along.  When we had the idea to make some of our own, we found the right partner in Gadsden, Alabama’s Back Forty Beer Co.

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Good ingredients always come first in everything we do, and we try to use local when possible. Crafting our own beer was no exception. We started with a list, everything under the sun from basil to honey, coconut to mango. For more interesting seasonal brews, sure, but what about something basic that could form the backbone of an ale full of flavor but refreshing at the same time. The answer lay in Palm Beach county!

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[VIDEO] Sharing the Royal Wow Behind the Brew It’s hard to believe but final preparations are being made for the Michael’s G...
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At Home on the Wheel with Gary the Potter It seemed night had fallen a little earlier than usual for a summer evening as I pulled i...
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