Michaels Genuine





Good things come in small packages… After a fun first year bringing Chef’s new classic American Ale into the world, we are excited to introduce 12-ounce bottles on premise and 4-packs in retail rolling out in the Florida market and beyond. The more Michael’s Genuine Home Brew®, the merrier!

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It’s no surprise that we love beer.  We love drinking it, our food loves it, and well, we’ve had the label all along.  When we had the idea to make some of our own, we found the right partner in Gadsden, Alabama’s Back Forty Beer Co.

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Good ingredients always come first in everything we do, and we try to use local when possible. Crafting our own beer was no exception. We started with a list, everything under the sun from basil to honey, coconut to mango. For more interesting seasonal brews, sure, but what about something basic that could form the backbone of an ale full of flavor but refreshing at the same time. The answer lay in Palm Beach county!

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[VIDEO] A Special Holiday Greeting from Our Genuine Family to Yours It’s the most wonderful time of the year. We’ve been doing a little reflecting...
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[Recipe] Mexican-Style Sweet Corn Off the Cob We always are feeling a little corny here in South Florida. The local season runs from Dec...
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